Brand Map

One umbrella. Eight entities. From the 2012 CxdeBlVck crew shirts to the CBA WORLDWIDE international apparel arm — the multi-entity Code Black Associates structure mapped end-to-end.

Code Black Associates · Est. 2012, Bishop Gorman HS

Brand assertion

U R NOT CBA

U R NOT CBA^©

The crest. 14 years. Eight entities. One umbrella.

01Entity

CBA crest — flagship mark, verified IG.

Code Black Athletics

Active

Nationally-connected D1 / NFL athlete talent and media brand. The flagship public-facing identity for the CBA athletic roster.

CBA INTL^©

Code Black CBA Publishing

Active

ASCAP music publishing entity. Writer IPI 773316238 / Publisher IPI 773567992. Catalog home for the DAJAI discography.

Founder / Operator

DAJAI Stewart-Handy

03Entity

CBA Speed Agility LLC

Active

Youth athletic training. DAJAI's first registered LLC and the on-ramp from the Bishop Gorman era into a formal entity.

Founder / Operator

DAJAI Stewart-Handy

Instagram

@cbaspeedagility ↗

04Entity

CxdeBlVck

PRCZN (Precision)

Active

Apparel brand. Vegas Strip popups, June 2017. Streetwear capsule and live-event activation arm.

Founder / Operator

DAJAI Stewart-Handy

Instagram

@precisionprc ↗

06Entity

CBA WORLDWIDE

Active

International apparel arm. Distribution and physical presence in Las Vegas, Palm Springs, Bellflower, and Canada.

Founder / Operator

DAJAI Stewart-Handy

07Entity

@codeblackeverything

Active

LA extension of Code Black. The West Coast outpost of the umbrella.

Founder / Operator

Cordell Broadus (operator)

Instagram

@codeblackeverything ↗

08Entity

@cbapeez

Active

Amplification node. Public-facing crew identity that has carried the Code Black name continuously since the early days.